MARTHA STEWART CRAFTS DECOUPAGE
Product Development | Design | Marketing
DURABLE DECOUPAGE
Martha Stewart Decoupage was a pioneer in offering a durable decoupage that worked on all-surfaces.
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I was the lead product designer/developer on the Martha Stewart Decoupage product line, in charge of testing, working with, and strategizing the use cases for the product and how best to market it through how-to videos, packaging, and in-store signage.
PUT A BIRD ON IT
The product line featured several finishes with newly developed bristle brushes designed to leave behind a streak-free finish. We also created printed components that were ready-to-use.
On the marketing-side, I worked on educating the consumer on how each of these products should be utilized. This meant leading a team of freelancers on creating the in-store signage and packaging.
